Co-founder - Design Directions Pvt. Ltd.
A graduate of India’s premier design institute, National Institute of Design (NID), Satish and his firm Design Directions Pvt Ltd founded in 1988 by him and his better half – Falguni – also a graduate of NID Ahmedabad – combines design, technology, aesthetics and relevant materials to create a major impact on industrial, medical, electronic and consumer products. Design Direction’s focus is on industrial design,
user interface design, brand strategy and visual communication.
Satish is a recipient of several local and international awards. Just to name one- he is the recipient of the Design of the Decade Award for a low cost water filter – Tata Swach, designed for the Tata Group, instituted by the Industrial Designers Society of America. He also recently received a Red Dot Award in Germany and a ‘G’ Mark (Good Design Mark) in Japan for an indigenously designed solar based computing device – Mobiliz. One of his products – MiraCradle – a Neonate Cooler was recently awarded the President’s award for Successful Commercialisation of Indigenous Technology. He is the recipient of the Lexus Design Awards –2018, 2019 and 2021.
Satish has been a jury member on several design award committees – local and overseas. A founder member of the Association of Designers of India (ADI) and is a member of the India Design Council (IDC). He is also a member of CII committee on design. He has been invited to speak at several National & International Design conferences. He is also on the advisory board of few design institutes.
Through his work, Satish has been able to raise a great level of awareness towards design in varied sectors and prove to that by sheer market success, the importance and benefits of industrial design. He has till date, successfully designed and launched over 700 products in the Indian and international markets for a host of clients, ranging from the small scale sector to the heavy industry sector. Some of his products are sold in over 40 countries.

My Speakers Sessions

Tuesday, February 23

5:00pm IST